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Here’s How to Optimize Your Digital Marketing Budget in 2021

James Mitchell/

Increasing conversion alone isn’t an end-goal. Of course, if your spending on a campaign has increased, the conversion will very likely increase as well. ROI is the Holy Grail. To ensure you have a good return on investment, optimizing your budget is key. So, how you really optimize your digital marketing budget? It’s easier said …

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digital marketing

How to Prepare for Google’s Page Experience Signal?

James Mitchell/

SEO in 2021 will be a lot different. Google’s page experience signal – a new ranking factor which Google announced in May 2020 – will roll out in May 2021. Unsurprisingly, it is already making a lot of noise. Here’s how Google explains its new signal “The page experience signal measures aspects of how users …

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digital marketing

Hiring Digital Marketing Agency in Recession (PART 3)

James Mitchell/

In the previous part, we discussed how you should focus on the ROI instead of looking at the investment in digital marketing at face value. Similarly, we also covered how digital marketing companies are struggling themselves in this recession to stay afloat; you should find someone whose infrastructure and operations are sustainable. If you didn’t …

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digital marketing

Hiring Digital Marketing Agency in Recession (PART 2)

James Mitchell/

In the previous part, we discussed how business owners should clearly define their budget even before hiring the best digital marketing company. If not, underspending or overspending can cascade to cast big losses. If you didn’t read it, please give it a quick read: Hiring Digital Marketing Agency in Recession (PART 1) Here are two …

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digital marketing

Hiring Digital Marketing Agency In Recession (Part 1)

James Mitchell/

With the dust settling now, it’s getting clearer: We’re in this for a long haul. There’s no going back to the “old normal”. COVID-19 will be here for a foreseeable future And this is dawning on the business owners who earlier responded with panic and fear when the pandemic started and countries were shutting. They …

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digital marketing company

7 Reasons Why Your Site’s Google Traffic Has Crashed (PART 7)

James Mitchell/

Search Engine Optimization has come a long, long way. From Big Daddy and Panda to Penguin, Hummingbird, RankBrain, and BERT – there have been countless major Google algorithm updates to date. In that course, a lot of techniques and practices have run out of their time. Unfortunately, so many webmasters, marketers, and business owners still …

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seo company

7 Reasons Why Your Site’s Google Traffic Has Crashed (Part 6)

James Mitchell/

Usually, Google would push away your website into oblivion for being poor or lacking the necessary element to rank higher for relevant keywords. However, in other cases, the search engine might go out of its way to penalize your website for breaking the fourth wall. This penalty could be automatic or manual. This could the …

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digital marketing service

7 Reasons Why Your Site’s Google Traffic Has Crashed (PART 5)

James Mitchell/

The scope of SEO is too wide. It’s equally about what you don’t do, as to what you do. And this is what this post discusses… how it might not exactly be you but your competitors who may have managed to outdo you. In case if you didn’t read the fourth part of this 7-part …

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digital marketing

7 Reasons Why Your Site’s Google Traffic Has Crashed (PART 3)

James Mitchell/

Link building is one of the most important search ranking factors. But then it’s much more than just about getting backlinks from any domain on the web. There are many dynamics to it. Was it that easy, why do you think top digital agencies in India and around the world employ link building specialists?! Just as …

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web design

7 Reasons Why Your Site’s Google Traffic Has Crashed (PART 2)

James Mitchell/

There are many reasons why one’s site may be seeing a decline in Google traffic. Some of these “reasons” are too common. Poor quality content is one of those common reasons. Btw, in the previous part of this 7-post series, we touched how technical elements in the backend of your site can be playing a …

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