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Here’s How to Optimize Your Digital Marketing Budget in 2021

James Mitchell/

Increasing conversion alone isn’t an end-goal. Of course, if your spending on a campaign has increased, the conversion will very likely increase as well. ROI is the Holy Grail. To ensure you have a good return on investment, optimizing your budget is key. So, how you really optimize your digital marketing budget? It’s easier said …

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digital marketing

Hiring Digital Marketing Agency in Recession (PART 2)

James Mitchell/

In the previous part, we discussed how business owners should clearly define their budget even before hiring the best digital marketing company. If not, underspending or overspending can cascade to cast big losses. If you didn’t read it, please give it a quick read: Hiring Digital Marketing Agency in Recession (PART 1) Here are two …

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digital marketing

How to Build Backlinks? (A Kickass Guide Part 3)

James Mitchell/

Why would someone link you if you aren’t providing them something substantial and worthwhile? In the SEO world, this “something” usually means content. If you don’t have content on your site, it gets extremely difficult to attract backlinks. This is what this post will address. Btw, in the previous post of this 5-part series, we …

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web design

5 Web Design Mistakes That Hurt SEO

James Mitchell/

SEO isn’t insular. It’s connected to various other digital elements, including website design. Yes, the design of your website can significantly hurt your search optimization efforts. There’s a reason, after all, why you’re recommended to hire professional web design services provider over DIY’ing. In fact, here are 5 web design mistakes that will virtually kill …

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