Increasing conversion alone isn’t an end-goal. Of course, if your spending on a campaign has increased, the conversion will very likely increase as well. ROI is the Holy Grail. To ensure you have a good return on investment, optimizing your budget is key. So, how you really optimize your digital marketing budget? It’s easier said …
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In the previous part, we discussed how business owners should clearly define their budget even before hiring the best digital marketing company. If not, underspending or overspending can cascade to cast big losses. If you didn’t read it, please give it a quick read: Hiring Digital Marketing Agency in Recession (PART 1) Here are two …
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