Able to successfully generate a great revenue every year, MICE industry is one of the most successfully and rapidly growing segments of the tourism sector, both in India and abroad. When it comes to calculating the gross numbers of outbound travellers, India ranks the second. With the aim to engage more internal and external customers and clients, the small and big corporate houses are recognizing the importance of MICE activities and outbound travel. Thus, the corporate hubs and travel agencies are collaborating to slowly and gradually increase its prospects and make this a highly successfully affair, to fetch in more revenue.
A corporate house joins hand with a leading MICE travel agency, and this benefits different people from different sectors. But most importantly, there are some exciting trends that MICE and luxury travel has witnessed in recent years. Here are some of them exclusively listed down.
MICE travels, apart from offering the conventional meetings rooms, are doing a lot more. With great internet connectivity and better technology, comfortable ambiance, and recreational surroundings are also provided to people. Mobile apps, webtools, and other innovative technologies have swiftly entered MICE travel sector, so that the customers can plan their MICE trips with utmost convenience.
There was a time when MICE travel meant meetings and corporate events. Companies are seen requesting the MICE operators and agencies to plan meetings and the events in places where the employees and clients can also enjoy a great vacation with their family as well. Thus, great experience in offered in a holistic way, keeping in mind the correct cuisine, destination, hotel and transport.
Apart from the usual destinations, a MICE travel package is a lot more these days. There has been an increasing investment in different other segments, as cruise vacations, adventure sports, experiential travels thrill the customers. Thus, new destinations are curated and also companies are joining hands with the travel agencies to think of better plans for their employees and clients.
Tourism departments of many countries like Maldives, Thailand, Sri Lanka are offering on arrival visa facility. This has made these destinations much more popular for MICE travel. Thus, the corporate groups who want to take the team for a great vacay time, need not wait or spend time on procedures and processing the visa.
With the aim to attract the MICE business, the organisers and hotels are trying their best to be more flexible and offer personalized services to the guests. From new welcoming styles to better interior décor to planning unique outdoor activities, different types of facilities are adapted by the hotels to flatter the guests with tailored made services.