SEO in 2021 will be a lot different. Google’s page experience signal – a new ranking factor which Google announced in May 2020 – will roll out in May 2021. Unsurprisingly, it is already making a lot of noise.
Here’s how Google explains its new signal “The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.”
User-experience has been a key part of the conversation in the SEO community for quite some time now. Even Google has gone out to reiterate that webmasters and marketers should focus on delivering a good experience to the website visitors. This new signal reaffirms the search engine’s commitment to transform the web to be experience-driven.
In simple words, your page should be optimized well to deliver a good experience to the visitors. However, the phrase ‘good user experience’ itself is ambiguous. After all, different people have different needs and preferences; different factors may influence their experience. Moreover, user-experience has many loose components to it, right from the loading speed of the page and its color scheme to content and navigation.
So, while as simple as it may sound – improve visitors’ experience – it has its challenges in implementation. Ideally, every page on the website should be analyzed and optimization gaps need to be discovered. This should preferably start with pages on the site that are more relevant to your business outcome; pages that bring you high traffic. The analysis should be done on several parameters, including how the page looks, how it performs, and how relevant/effective the content is on that page. Of course, for this, you should have subscriptions to good SEO tools.
How this signal will affect your organic traffic is not known. Once it is in action and the numbers have started pouring in, you can then figure out which pages are doing poorly and what possible changes you may need to make. But for now, all you can do is take advance measures in optimizing your pages for good UX. Again, this is easier said than done. So, you should consider working with a provider of SEO services India or UK.
Get in touch with a digital marketing company in UK or India who specializes in SEO. Tap on their expertise to optimize your website for UX; to prepare for Google’s page experience. On the back of their experience as well as advanced SEO tools, they can help you stay ahead in the game. In short, they can help you ace SEO in 2021.