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How to Build Backlinks? (A Kickass Guide Part 3)

digital marketing
James Mitchell/

Why would someone link you if you aren’t providing them something substantial and worthwhile?

In the SEO world, this “something” usually means content. If you don’t have content on your site, it gets extremely difficult to attract backlinks. This is what this post will address.

Btw, in the previous post of this 5-part series, we discussed skyscraper technique and how you can use it to get a lot of backlinks. If you haven’t read it yet, check it out here: How to Build Backlinks? (A Kickass Guide Part 2)

Create Long-Form Content

An entire book can be written on “SEO writing”. We didn’t write a book, but we did publish an extensive blog post on the subject. If you’re interested, please give this a quick read: SEO Content Writing: 11 (Functional) Tips for All DIY Ninjas

There are many dynamics to SEO writing. There are plenty of dos and don’ts. But when you’re trying to create content for backlinks, you should aim to publish long-form content.

Why?

Because long-form content generate more backlinks vs. the shorter ones.

best seo services

(Source)

And it’s not surprising really, is it? Long-form content are usually comprehensive in nature, covering a topic in-depth. They are more resourceful. So, more people are likely to link them.

Moreover, long-form content ranks higher on SERP. And when they do, they get more visibility and engagement. This high exposure further provides them greater opportunity to attract backlinks.

There’s a reason why the top digital marketing companies that offers SEO services focus entirely on long-form blog posts.

So, the next time you sit to create content, if you’re really centric to building backlinks, try to create longer content. 1,890 word-long to be exact.

Next Part

In the next post of this 5-part series, we discuss how outbound links are important in SEO and how they can help you win quality backlinks. Read: How to Build Backlink? (A Kickass Guide Part 4)

Audio : How to Build Backlinks? (A Kickass Guide Part 3)

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