Search Engine Optimization has come a long, long way. From Big Daddy and Panda to Penguin, Hummingbird, RankBrain, and BERT – there have been countless major Google algorithm updates to date. In that course, a lot of techniques and practices have run out of their time. Unfortunately, so many webmasters, marketers, and business owners still deploy these techniques and practices, which inevitably write them the undesired outcome.
By the way, if you didn’t read the sixth part of this 7-post series on why your organic traffic may have crashed, please go here and read it: 7 Reasons Why Your Site’s Organic Traffic Has Crashed (Part 6)
We discussed how Google may have penalized your site and what you can do about it.
To keep up with the changing needs, habits, and preferences of the users, Google results have gone through significant changes.
Did you know that the search engine loves long-form content? This is averse to the old practice where publishing thin content was prevalent just to keep the “freshness” of the website.
Similarly, the quality of the backlink is more important vs. the quantity. So, the practices like directory submission and blog commenting, which was popular just a few years back, now no more stand helpful.
Google now prioritizes in-depth. It focuses on users’ intent. It wants websites to deliver good experience to the visitors. It cares about metrics like bounce rate and session duration much more.
As mentioned earlier, sadly, so many people have failed to keep up with this evolution of SEO. If you’re among them, no surprise that your organic traffic has crashed.
Audit your existing SEO strategy. Does it employ the old techniques? Or has it kept with the latest changes in the Google algorithm?
If you’re still pulling the old methods, it’s time now to give up on them. Stop with the outdated off-page SEO measures. Stop stuffing keywords. Stop publishing thin content.
If you want to get back in the game on SERP, you need to re-think your SEO approach. This is going to be difficult if you’re married to the old practices. Plus, understanding – and then optimizing accordingly – the dynamics of RankBrain, BERT, Broad Core, and other updates is easier said than done. So, for help, you can hire a top digital marketing company that offers affordable SEO services in Kolkata.
Adapting to the evolving game of SEO with UX-centric practices can progressively improve your Google ranking, inevitably paving you on the first SERP for many competitive keywords.
There are many reasons why your site’s Google traffic has declined. In this 7-post series, we discussed the common and important reasons.
Understand that no matter the ‘reason’, the recovery is going to take some time. You have no other option but to make fixes and deploy patience to see your site’s traffic slowly notch higher. But, in the end, sticking to the fundamental rules of SEO is the cornerstone to rank higher on SERP. And once your website is ranking higher, it can take your business to newer heights.
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Also, if you need help with your SEO, if you have any questions, feel free to get in touch with Kreative Machinez. We’re offering limited-period free website analysis.