There are many reasons why one’s site may be seeing a decline in Google traffic. Some of these “reasons” are too common. Poor quality content is one of those common reasons.
Btw, in the previous part of this 7-post series, we touched how technical elements in the backend of your site can be playing a villain here. If you didn’t read that post, please give it a quick read: 7 Reasons Why Your Site’s Google Traffic Has Crashed (PART 1)
Every website has its share of poorly-written and unoptimized content. However, once a threshold is crossed, this could end up impacting the site’s presence from SERP.
And that’s exactly what might be happening here with you.
High-quality and resourceful content is the most fundamental part of SEO.
Want to rank higher on SERP? Create high-quality, long-form, optimized content in a large quantity. You will find your URLs slaying competitors even for most competitive keywords.
So, give your website a hard look. What kind of content have you have published over the weeks, months, and years? Are they good enough? Are they optimized? Are they sufficiently helpful for the target audience? Do they have the visual appeal?
Admittedly, auditing your own content isn’t easy. If you have produced them yourself, finding out quality flaws in it is going to be challenging. Besides, ‘quality’ itself is subjective. What may be of good quality for you, for others (and Google) it may be poor.
So, in case if you find it difficult to audit your content, consider hiring a professional. You can hire a digital marketing agency that offers end-to-end solutions, from SMO services in Kolkata to content writing. They can not only audit your content but also edit it.
After auditing, you want to delete all the pieces of content that fail to match quality standards; that are no more relevant to your brand and business.
Following, repurpose all the relevant content with more information, facts, and images. Update them; make them more intensive or in-depth. In addition, also focus on their readability. Make sure the website is aesthetically appealing that makes consuming your content – on desktop and phone – a pleasant experience. Hire a web design company in Kolkata to help you with your website design.
In short, you want your website to be a treasure of good quality content to dominate the SERP. If it has collected too much of poor quality copies over the course of months, it was inevitable that its organic traffic would decline.
This is the second part of our 7-post series on why your website’s Google traffic has crashed. In the next part, we talk about how your competitor may have played a villain to hurt your backlink profile (and how you can counter it). Please go and read: 7 Reasons Why Your Site’s Google Traffic Has Crashed (PART 3)