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5 Tools Every Serious Digital Marketer Should Use

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James Mitchell/

Sure, you can handle everything manually… right FROM posting on individual social media platforms every hour TO checking the SEO errors on your site every day. But then if you’re looking for quickness, efficiency, and cost-effectiveness, it’s essential that you use the right digital marketing tools.

To help you get started and be a serious marketer, per the top digital marketing firms in Kolkata, here are 5 tools you must use:

  1. Hootsuite- This is one of the most popular (and reliable) social media management tools. From helping you manage all your social profiles under a single roof to scheduling all your posts to bringing you rich insights – there’s plenty that Hootsuite offers. It’s a must-use tool to champion social media marketing.
  2. Ubersuggest– It’s a free tool by Neil Patel that’s currently adding more features. In all means, it’s a powerful all-in-one SEO tool. It analyses your website errors and provides you recommendations. In addition, it’s also a great choice for keyword research.
  3. SEMrush– SEMrush is a very popular 360 digital marketing tool (thanks to its affiliate program), used by millions of marketers and agencies. It offers a wide range of features, assuring to help you in every front of digital marketing – right from SEO and social media to PPC and content.
  4. Canva– You need beautiful visuals to make your blog posts more impactful. You need better images and videos to make your PPC and organic social media campaigns more effective. This is where Canva comes in. It’s a visual editing tool, made for the marketing purpose. Create and edit unique images and videos for different marketing purposes and for different platforms. It’s easy. And yes, a large part of it is free.
  5. Google Analytics– This is one of the most powerful analytics tools. And coming from Google, we don’t expect anything less. Your digital marketing efforts are as good as worthless if you aren’t measuring the ROI of your campaigns and actively making improvements. Google Analytics helps you do that.

These are five digital marketing tools that every serious marketer should use. Of course, there are many other tools, like MailChimp (for email marketing), HubSpot (for conversion optimization), and more. Moreover, using these tools isn’t easy. Some of them have a long learning curve, requiring you to have better skill and understanding for optimal return. For convenience and better return, simply hire a good digital marketing agency in India.

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