With RankBrain becoming an integral part of Google searches, ‘time on page’ and session duration has become a very important SEO ranking factor.
So, if you’re looking to increase your website ranking and organic traffic, it’s important that you focus hard to improve this metric.
Head over to your Google Analytics and check your session duration. What is it? Is it low?
Here are 5 quick tips to improve it:
Search engines love long-form contents. In fact, the average Google first page result contains 1,890 words.
To that, even users prefer long, in-depth contents that address their needs and problems from the core.
So, if you can produce high-quality long articles, it can hook the visitors to stay on your page for longer.
There are hard facts that including videos on the landing pages can increase conversion significantly.
Other than that, embedding a relevant video on your landing page can glue the visitors to stay and watch that video. Meaning, more session duration.
Besides, we know, today, people are consuming more video contents than ever.
Who will leave the page instantly after visiting it?
Someone who didn’t find the content relevant, of course.
This is why your focus when optimization should entirely be around attracting targeted audience. And this is where you should use long-tail, highly relevant and targeted keywords in your landing pages.
Don’t stuff diet-centric keywords in your blog post when the post is covering topic around workout and equipment.
Don’t let the visitors leave the page in the first place.
Include relevant internal links in your posts that lead visitors from one page to another.
For instance, if your topic is “mobile application development in Mumbai“, in that post, include links to your other posts like “11 tips to make your app more user-friendly”.
Throw to visitors relevant links on your website and they would browse for longer.
It’s as easy as it gets. Instead of trying to do it all by yourself, hire a good professional SEO agency and let them do the work.
They can do the work for you much efficiently and quickly.
These are 5 quick tips that will help you increase the session duration of your website.
This is a very important SEO metric. Improving it can make a significant impact on your search ranking and organic traffic.